Google is always enhancing its products to be more efficient and faster. Just download the latest Google Chrome 10 browser to see the great strides they have made with page loads. Well, now Google has increased the speed at which Google Adsense Ads are loaded on a publishers page.
Google has estimated that when a publisher places Google Adsense Ads on their site, the ads will increase the load time of the page by 12%. That may not sound like a whole lot, but any extra time on a page load could deter the visitor from fully loading the page, and read the content. Users do not like to wait for pages to load and will click the back button very quickly. The new Adsense code will now speed up the loading time by a half a second or more based upon the new code.
There’s more good news, this effect is automatically done, and requires nothing from the publisher. The speed improvements will automatically take place without you making any changes to your website or Adsense code.
In Google’s testing, the new implementation allows a web page to load as quickly with the Adsense code involved as it would have without the Adsense code. The change will affect visitors who use Google Chrome, Mozilla Firefox, and Internet Explorer 8. More browsers will be supported shortly.
This is something that Google alluded to implementing about a year ago at the Velocity conference and they have put the new code through a tough test to make sure publishers will not notice any hiccups.